My journey started with a cracked copy of photoshop and an attempt to create merch for my ill fated high school  band. In the time since then, I’ve created brands and experiences catering to a huge range of industries and have spearheaded some fantastic creative teams. As the AI revolution continues to unfold, I embrace new technological tools and have utilized them in my work. This includes the application of Artificial Intelligence to enhance the copy and artwork on this website.