The inspiration for this logo draws from the ANSI symbol for “AND” — a fundamental logic gate that outputs true only when all inputs are true. I saw this as a powerful metaphor for the brand: one that thrives on the synergy of multiple parts working together — people, product, and purpose — all aligning to produce a singular, strong output.

Visually, the shape conveys structure, intentionality, and convergence — reflecting the brand’s commitment to collaboration, integrity, and holistic success. By referencing a symbol from digital logic, the mark also subtly nods to precision and modernity without being overtly technical.