I have been serving as the Creative Director at boutique marketing & design firm “Fullerton Strategies”. We have tackled branding and marketing strategy for Fintech, B2C & B2B Businesses, non-profits, University Executives, Podcasts, and more – and have placed some beautiful brands in a better place than when they started with us.
The agency’s tagline “We Can’t Wait To Break Things With You” existed before brand and logo efforts. This came from something CEO Tim Fullerton’s former colleagues said to him “You like to break things, don’t you?”. Well leave it to me to go all-in on something a bit gruffer and tougher than the normal corporate brand. We decided to brand the company around this, featuring a broken teacup as an icon and a metaphor: the smashing of tradition, formality, and a total disregard of the norm.
Amnesty International
White Dudes for Harris
Obama ’08
University of Michigan
The U.S. Department of the Interior
The FindOut Podcast
In The Weeds Podcast w/ Spike Mendelson
PolitiGood Podcast
Lime Trading
TRAFiX Fintech
Teach Upbeat
Covenant Financial
“We Can’t Wait to Break Things with You”
inspired a playful mixture of irreverence and confidence in the brand’s voice.
The chipped teacup is a slight to tradition and the “same old, same old” way of running a fractional marketing agency. The chip isn’t only the center of the logo, but the center of the philosophy.
At Fullerton Strategies, we ask a series of 20 questions while onboarding in an attempt to stir up our client’s creativity.
Creative Direction: Christopher Lombardo
Project Manager: Lissette Nolasco
Website: Andy Feliciotti
Graphic Designer: Max Niehsel