OneOf is the mass-consumer Web3 company connecting the next 100M non-crypto-native fans to iconic brands, artists, and athletes. OneOf technology enables global brands and enterprises to reimagine commerce, loyalty and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise.
OneOf’s Blockchain Technology was built on Tezos, offering a far greener NFT minting process than Bitcoin, Ethereum, or Tether.
My original pitch to the start up of music-centric, natural and green energy imagery, combined with a high tech purple and blue is echoed throughout the company’s branding to this day.
forbes.com/sites/andreabossi/2021/06/29/oneof-ceo-talks-new-affordable-green-music-nft-platform-with-5-nfts/
grammy.com/news/music-nft-platform-oneof-announce-exclusive-grammys-awards-nfts-2022-64th-quincy-jones
coliseum-online.com/oneof-confirmed360-join-hands-vip-club/
Pinks, Purples, Teals, a Psychedelic Edge, Hip Hop, Futurism and Generative Technology echoed throughout the brand’s operations.
Developed and executed a series of generative NFT projects using a modular asset pipeline. Each collection was built by designing multiple variants across defined trait categories (e.g., backgrounds, accessories, characters), with rarity weights assigned to each. A custom render system then recombined these assets using controlled randomness to produce thousands of unique, rarity-ranked outputs. This approach balanced aesthetic cohesion with algorithmic diversity, resulting in collectible digital artworks optimized for blockchain minting and marketplace differentiation.
Software: Python, Blender, After Effects
In an interview with Yahoo’s Decrypt Executive Editor Jeff Roberts, Lin Dai, OneOf.com Co-Founder and CEO explains his company’s partnership with the Grammys.
Creative Direction: Christopher Sealey
Art Direction & Motion Graphics: Christopher Lombardo
Project Manager: Kim Caroe
Social Media Manager: Mike McConnel
UI/UX: Jake Goble
Web Engineer: Volodymyr Petrushkevych
