Moldover: The Musical Antihero

Branding, Web

Matthew Edwin Moldover, known as Moldover, is a musician and instrument designer based in San Francisco, CA. The MIDI Manufacturers Association has referred to him as the “Godfather of Controllerism”. He is known for his musical instruments, including the Mojo, Robocaster, Octamasher and Guitar Wing.

History only notes a handful of artists who successfully pushed the limits – both with their music and the design of their musical instruments. What Bach was to the keyboard and Hendrix was to the guitar, Moldover is to the controller.

He has collaborated with the Grateful Dead, MeowWolf, The Museum of Modern Art, and has begun selling his incredible instruments as of 2023.
 
Originally, Matt wanted a revamp of his old outdated website. We succeeded in not only rebranding his site, but his entire communication method to his fans, including newsletters, the functioning site, webstore, and a new visual communication language.

Moldover's Previous Works

Mickey Hart of the Grateful Dead w/ "RAMU" Instrument

MusicMill at Meow Wolf Denver

Syncomasher Colalborative Instrument

Client: Matthew Moldover
Front End & Brand: Christopher Lombardo