Newton’s third law of motion states that for every action, there is an equal and opposite reaction. It’s also known as the law of action and reaction.
The modern translation of this is “Fuck Around, and Find Out”
Rebuilding the influence of the left demands honest, real, uncomfortable conversations…
We selected a woodcut of Sir Isaac Newton, illuminating his workshop as the brand’s representation, adorned by iconography of apples, weights, and old illustrations of debate and politics to signify it’s masculine, stoic, yet rambunctious nature – and to highlight that each action has an equal and opposite reaction – FindOut.
Top Podcast in Government (Apple Charts)
3 Million+ Combined Followers
Brian Rich ~1,000,000
Luke Crome ~1,000,000
Zak Kimball ~500,000
Kris Goldsmith ~300,000
Tim Fullerton ~300,000
A screenshot from Episode 14, featuring guest John Harwood, Former CNN White House Correspondent 2020-2022
Other Guests have included Congressman Pat Ryan, MSNBC’s Katie Phang, CNN’S Don Lemon, Blue Amp, The Team from White Dudes for Harris, Lisandra Vazquez & more.
Brand Inspiration
The Podcast’s Demographic skews heavily male, aged 30-45.
We decided to pursue a moderately grungy throwback to the 90s through the mid 00’s.
We wanted FindOut to feel like a punk record you’d see on display at a 00’s skate shop.
The tone of the podcast is irreverent, politically left leaning, and iconoclastic.
The name “FindOut” came from the expression “Fuck Around and Find Out”.
To turn heads further, we selected Sir Isaac Newton as the representative of this expression, due to his Third Law of Motion:
Every action has an equal and opposite reaction. The very theme of this podcast in Trump’s America.
Client: FindOut Podcast
Creative Direction & Brand: Christopher Lombardo