One standout project at Fullerton Strategies was with Trafix, a multinational financial technology firm specializing in the world’s fastest FIX connections and advanced trading software. In such a fast-paced, technical industry, clarity and authority were key. We worked closely with Trafix to develop a brand identity that reflected their global reach and technological excellence—striking a balance between sophistication and accessibility.
Creative Direction: Christopher Lombardo Web Design: Andy Feliciotti Graphic Design: Max Niehsel Project Manager: Kayla Frimer Photographer: Ben Grossman
Project Highlights
Rebranded a very outdated look and feel for TRAFiX, in only 2 months.
Multimillion dollar annual revenue client, known for executing the fastest trades worldwide with their proprietary FIX platform.