Superlogic

Art Direction & Branding

Superlogic is the premier provider of world-class experiential inventory and rewards technology. Our platform helps brands bring the best of global music, sports, dining and culture to consumers with the click of a button.
Project Highlights
  • Partnerships within 3 months of launch with with American Express, Mastercard, Visa & Warner Music
  • Superlogic raises $13.7MM at a $200MM company valuation to help consumers use rewards points towards cool experiences.
  • Superlogic partners with Confirmed360, the top entertainment experiences provider, integrating Confirmed360’s VIP experiences and exclusive event packages into Superlogic’s Experiential Rewards Network and making them available for redemption with loyalty points to millions of partner program users.
  • Press in the Wall Street Journal, Tech Crunch, The Washington Post, CNBC, Forbes & Rolling Stone

Fun Fact: The S logo was inspired by the universal electronics symbol for an “AND” logic gate – the method for one two electrical signals are compounded through a single path of current.

Gate-Symbols

Techy, Coporate, Informational… was the only brand direction I was given.

The parallelograms with opposing curved corners echo throughout the brand details.

Branded Social Assets Using Both AI & Illustration

Brand Visual Language, Hierarchy, & Placement

Company Homepage