Spooky Empire is an American multigenre convention focused primarily on horror and science fiction, held bi-annually in Florida. The convention, which is billed as “the dark side of Comic-Con”, features vendors, a film and tattoo festival, music, and celebrity guests.

My rebrand of Spooky Empire’s brand was a simplification of their colors to a campy purple, yellow and red. Previously, the spectrum of colors was everywhere, and relied primarily on guest-taken photography of low resolution. To overcome this, we focused on placing large swathes of color over a black and white image, creating color unification with the large empty spaces reserved for headlines and content.