Hip, Colorful, Nerdy, Future driven while keeping tradition. All of these were values explained to me in the brief. After determining a sci-fi, but chic color scheme, the art-deco / neon look came to mind. The client loved the flexibility and modular approach to having “2 logos in a logo”. Having the emblem as a part of the main logo allowed us to play with minimal symbols and breaking the logo up. Very fun project.