ANIM-CL ID2

OneOf

Art Direction & Branding

OneOf is the mass-consumer Web3 company connecting the next 100M non-crypto-native fans to iconic brands, artists, and athletes. OneOf technology enables global brands and enterprises to reimagine commerce, loyalty and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise.
Project Highlights
  • Web3 company and NFT marketplace OneOf raised over $8 million in new strategic funding in first year.
  • Visuals & Digital collectibles created for Musicians, athletes and brands such as Doja Cat, the Christopher Wallace Estate (Biggie Smalls) Wayne Gretzky, Muhammad Ali, Grammys, Warner Music Group, iHeart Media, Duke Basketball, Sports Illustrated, Anheuser-Busch and Gatorade.

My original pitch to the start up of muso-centric, natural and green energy imagery, combined with a high tech purple and blue is echoed throughout the company’s branding to this day.

Artboard 1 copy
end of year-shark
Doja-Grape_breakdown
phelps-drop collectibles

Pinks, Purples, Teals, a Psychedelic Edge, Hip Hop and Generative Technology echoed throughout the brand's operations.

OneOf Advertising in Times Square circa 2022

fixed-alesso_timessquare
3O8A6229

Company Homepage

OneOf specializes in NFT projects using Generative Techniques and a weighted rendered combination of assets, all of which were given a rarity weight. The chase and hope to find the rarest of the rare, the One-Of-One, was the heart of the fervor at the height of the NFT craze.
This project was done in collaboration with Chief Keef for the Glo Gang record label.

A Collection of Renders, User-Facing Ads & Announcements
Creative Direction | Christopher Lombardo
Get In Touch
ctlombardo@gmail.com