Since 2019, the Rewards by Warner Music Powered by OneOf program has been committed to unlocking your love of music through artist sweepstakes, concert tickets, exclusive merchandise, and experiences that bring you closer to your favorite artists than ever before.
Because of the strange legality in the music industry, our team needed to find a way to reference the album artwork and the artists, without actually showing either.
Each artist and reward received specific tokens upon the debut of a song, which were then added to the users account for blockchain exclusive rewards. These included merch, tickets to live events, exclusive music, and more.
We made over 100 individual badges for WMG.
Follow badges were rewarded upon following the artist within the first 48 hours of upload.
Reward Badges were rewarded when the user passed a certain number of listens in a genre
Save Track badges were rewarded when a user downloaded and purchased a song within the first 48 hours after upload.
Art Director: Christopher Sealey
Designer: Christopher Lombardo
Project Manager: Kim Caroe
Creative Direction: Adam Fell
