OneOf

Art Direction, Design, Motion Graphics

OneOf is the mass-consumer Web3 company connecting the next 100M non-crypto-native fans to iconic brands, artists, and athletes. OneOf technology enables global brands and enterprises to reimagine commerce, loyalty and engagement, allowing consumers to seamlessly collect or trade digital assets with no prior crypto expertise.

Web3 company and NFT marketplace OneOf raised over $8 million in new strategic funding in first year.
Visuals & Digital collectibles created for Musicians, athletes and brands such as Doja Cat, the Christopher Wallace Estate (Biggie Smalls) Wayne Gretzky, Muhammad Ali, Grammys,Warner Music Group ,iHeart Media, Duke Basketball, Sports Illustrated, Anheuser-Busch and Gatorade.

Press

Forbes

The Grammy’s

Coliseum-Online

Recapping the Highlights

At OneOf I oversaw the both the in-house Art Direction & Production as well as digital assets & collectibles for:

Christopher Wallace Estate (Biggie Smalls)
Duke Unviersity Basketball
The Grammys
Doja Cat
iHeartRadio Music Fest
American Express
DJ Alesso
G-Eazy
TLC
Stadium Status
Ziggy Marley
Montreaux Jazz Festival
Keith Richards
& so many more

Times Square Advertisements

Homepage

OneOf Iconic

Whitney Houston – Unreleased Track Promo

The Concept Image That Started It All

OneOf’s Blockchain Technology was built on Tezos, offering a far greener NFT minting process than Bitcoin, Ethereum, or Tether.

My original pitch to the start up featured a psychedelic, music-centric, natural and green energy imagery, combined with a high tech purple and blue is echoed throughout the company’s branding to this day.

Generative Assets

Pinks, Purples, Teals, a Psychedelic Edge, Hip Hop, Futurism and Generative Technology echoed throughout the brand’s operations.

Duke University Basketball NFT Collection

CO//SIGN Series

Get Maine Lobster Digital Membership Token

Various NFTs

Shown: Assets for TLC, The World Cup, The Grammy's, FIFA, Doja Cat, The Cool Kids & Montreaux Jazz Fest

Custom Asset Pipelines + Weighted Randomization

Developed and executed a series of generative NFT projects using a modular asset pipeline. Each collection was built by designing multiple variants across defined trait categories (e.g., backgrounds, accessories, characters), with rarity weights assigned to each. A custom render system then recombined these assets using controlled randomness to produce thousands of unique, rarity-ranked outputs. This approach balanced aesthetic cohesion with algorithmic diversity, resulting in collectible digital artworks optimized for blockchain minting and marketplace differentiation.

Software: Python, Blender, After Effects

The Sky’s The Limit is the first official NFT collection from Christopher Wallace (aka the Notorious B.I.G.) and comprises 3,000 unique generative art pieces featuring Biggie’s authentic styles from his life and lyrics. Each NFT grants holders membership to the Sky’s The Limit Collective where members hold 100% voting rights on which artists, DJs, and musicians can remix or sample Biggie’s iconic “Fulton Street Freestyle”.

Sky's The Limit: The Biggie Smalls Collection

Generative weights and options shown on customer facing assets. The lists below show the rarity and probability of each asset which comprise each final image output. No two were the same. Ultimately a single image was weighted as the rarest, the One-Of-One.

Chief Keef's Glordinals Collection

Creative Direction: Christopher Sealey
Art Direction & Motion Graphics: Christopher Lombardo
Project Manager: Kim Caroe
Social Media Manager: Mike McConnel
UI/UX: Jake Goble
Web Engineer: Volodymyr Petrushkevych